visit oxnard
The Concept
Oxnard’s beautiful beaches, crazy good tacos, and edgy vibe come to life in all 80 pages of this design-forward magazine: Expect lots of color, full-bleed photo spreads, and bite-size pieces of content. (Ever wanted to camp under the stars, 12 miles off the coast of California? Turn to p. 36!)
The Numbers
By providing advertising packages that translated the magazine’s native print ads into content for Visit Oxnard’s social, newsletters and blog, advertising participation was increased by more than 36% over the previous publisher.