visit big bear lake
The Concept
Southern California’s four-season playground shines in both winter and summer, so we commissioned custom illustrated covers for both seasons. Inside, curated itineraries map out all the ways to play in Big Bear year-round.
Awards
The Content Council Pearl Award, Most Effective Travel and Leisure, 2021
The Numbers
Print-to-digital advertising packages translated ads in the magazine to placement on Big Bear’s owned channels. Visit Big Bear saw record-breaking engagement on social posts, while advertisers received likes, clicks, and new followers to their social accounts.
