visit SLO CAL

The Concept

This 120-page magazine is packed with trip-planning info for a visit to San Luis Obispo County, home to the picturesque wineries of Edna Valley and Paso Robles, thriving downtown San Luis Obispo, and Pismo Beach’s coastal delights. Editorial highlights include a comprehensive wine guide (plus interviews with female winemakers), an itinerary-style road trip story, and a round-up of the many ways to play outside in SLO CAL. Two commissioned illustrated maps help the reader navigate this area of California's Central Coast.

The Numbers

At 120 pages, the 2025 magazine is 87% larger than the last issue with an 385% increase in advertising revenue,  thanks to the incredible support from local businesses.

Our experience working with the Wanderlust team exceeded all expectations. They delivered a wonderful magazine showcasing our region beautifully while aligning with our brand voice and style. They worked directly with local businesses and were so warm and professional that I never once worried about letting them do their thing. They exceeded all targets and got people excited about taking out space in our magazine to tell their stories. We plan on working with them for many years to come.

- Matt Halvorson | Director of Marketing, Visit SLO CAL

native advertising

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editorial

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