visit santa rosa

The Concept

Santa Rosa is a centrally located Sonoma County town, best known as the home of Snoopy, a solid craft beer scene, and a big dose of community pride. This was the first ever magazine for Visit Santa Rosa. Editorial features include stories on exploring like a local, interviews with local craft beer legends, and a comprehensive guide to the many ways to play in Santa Rosa.

The Numbers

Now in its second press run, the Santa Rosa magazine was supported by 20 local advertisers.

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Until this premier issue, Visit Santa Rosa didn’t have a visitor-facing, storytelling piece. WCS helped us craft our message and incorporate our partners in the community in their native advertising format. What they created in the magazine and for our partners gave us a wealth of content that lives on as social media, blog, giveaways and newsletter content, which is great for us and most of all, great for our partners! With distribution of this magazine in airports in five states, hotel rooms, direct-to-home, and at our visitors center, we are so excited to be sharing our story with the world!

- Janelle Meyers | Vice President, Marketing & Communications, Visit Santa Rosa

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