visit oakland
The Concept
From the front cover to the last page, this guide evoke’s The Town’s epic culinary scene, innovative cannabis industry, activist ethos, and inclusive culture. Our reader-friendly, 14-page neighborhood guide breaks down the different East Bay locations and gives suggestions on things to do, see, and drink in each area. This publication is bold, vibrant, and full of color and life – just like Oakland itself.
Awards
US Travel Association ESTO Award Finalist — Printed Collateral Materials, 2023
The Numbers
Because of Wanderlust’s print-to-digital model, the Town’s local businesses were enthusiastic about being a part of the magazine from the start. Upon taking over as publishers, we increased ad sales participation by 86% in the first year, and by another 23% in year two..
