visit big bear lake

The Concept

Southern California’s four-season playground shines in both winter and summer, so we commissioned custom illustrated covers for both seasons. Inside, curated itineraries map out all the ways to play in Big Bear year-round.

Awards

The Content Council Pearl Award, Most Effective Travel and Leisure, 2021

The Numbers

Innovative sales packages bundle print magazine advertising space with opportunities on Visit Big Bear’s owned channels. Visit Big Bear saw record-breaking engagement on social posts that doubled the exposure for advertisers while driving likes and clicks to their social accounts.

2022 Issue
2021 Issue

Working with MP and Nicole is an absolute joy. MP kept the project moving and on schedule. Nicole met face to face with nearly our entire community, and increased sales -- in a pandemic! -- by nearly 13%.

- Monique Rangel | Chief Marketing Officer, Visit Big Bear

native advertising

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editorial

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